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Wilson, R. S. (1998a, October 20). Why modernist media solutions are failing in a post-modern world . ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/why-modernist-media-solutions-are-failing-in-a-post-modern-world-
Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved May 15, 2024, from